In this article
The impact on Premier League teams sponsored by betting companies.
The Premier League is one of the most lucrative football leagues in the world, with millions of fans globally. Current Premier League betting sponsors include West Ham United, Aston Villa, and Everton. These teams have, to date, benefitted from significant revenue generated from these sponsorship deals.
The change in legislation on betting advertising during live sports events will mean that these teams can no longer display their betting sponsors’ logos during matches. This will be a significant blow to these teams, as they rely heavily on sponsorship deals to generate revenue. The impact of the ban will however be universal, with all Premier League teams set to lose millions of pounds in revenue.
In other professional leagues, namely the SkyBet Championship, League 1 and League 2, will be required to make arrangements that follow in the footsteps of the Premier League.